Organizational Talent Consulting

JULY 17, 2023

EXECUTIVE SUMMARY Mergers and acquisitions (M&As) are key growth strategies for many organizations: entering new markets, acquiring new technologies, or leveraging scale and size. HOW TO READ THIS WHITE PAPER This white paper has five sections. Organizations become known by their culture.

Culture 52

Culture Resources Tools Leadership 52

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Write 2 new white papers-I have five white papers swirling around in my mind. None-the-less, relationship-building must go on.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

APRIL 13, 2018

So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches. This is a huge missed opportunity.

Interviews 37

Interviews Journal Recruiting Recruitment 37

Harvard Business

AUGUST 3, 2017

Ask team members to identify their development needs around topics such as digital platforms, analytical and customer journey marketing, industry-specific training, leadership skills, presentation skills, and product training. Then ask them to create a personal development plan. Build certification into your training.

Training 31

Training Training Data Agile 31

Harvard Business

MAY 5, 2016

I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. What exactly is contact marketing? It’s a fusion of marketing and selling, employing specific campaigns to connect with specific C-level executives and top decision makers. Elizabeth Grace Saunders.

Meeting 28

Meeting Turnaround Sales Marketing 28

Tsavo Neal

APRIL 27, 2017

SOURCE: Social Talent. But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Partnering with anthropologists was something Aliyah’s team had talked about but hadn’t yet tried out.

Case Study 31

Case Study Case Studies Study Case Interview 31