Harvard Business

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI. Think about the influential voices in your industry.

B2B 31

B2B Education Media B2C 31

Tsavo Neal

SEPTEMBER 21, 2017

This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. An email list allows you to build relationships at scale. Whitepaper.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. An email list allows you to build relationships at scale. Whitepaper.

Consulting 60

Consulting eBook Education Resources 60

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Publishing a white paper. ROI calculator. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ?

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

B2B 60

B2B Marketing Consulting Advertising 60

Emerson Consulting Group

NOVEMBER 6, 2020

PEOs must be competitive in every industry from which they solicit business. The carriers offer their selection of plans and break those plans into PEO “silos” based on demographic and industry profiles … the same thing those carriers do when they sell directly! The ROI Comparison Rationale.

Insurance 40

Insurance Insurance Comparison Cash Flow 40