Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Publishing a white paper. ROI calculator. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ?

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Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. ” -Drew Eric Whitman, CA$HVERTISING.

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B2B Marketing Consulting Advertising 60

Harvard Business

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. They already have the trust of thousands, if not millions, of your target customers.

B2B 29

B2B Education Media B2C 29

Tsavo Neal

SEPTEMBER 21, 2017

This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. An email list allows you to build relationships at scale. Whitepaper.

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Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

This is why email marketing has an average of over 3000% ROI. But before you get to that point — you need to get potential clients to sign-up to your list. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. An email list allows you to build relationships at scale.

Consulting 60

Consulting eBook Education Resources 60