Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Their audience turns to them for industry insights, new product information, and recommendations. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes.

B2B 29

B2B Education Media B2C 29

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Publishing a white paper. ROI calculator. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ?

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

SEPTEMBER 21, 2017

This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. An email list allows you to build relationships at scale. Book/eBook. Whitepaper.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

OCTOBER 19, 2017

This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. An email list allows you to build relationships at scale. Book/eBook. Whitepaper.

Consulting 60

Consulting eBook Education Resources 60