Industry ROI Sales Video 
1 to 1
AUGUST 30, 2021
The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.
Harvard Business
SEPTEMBER 25, 2018
They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Their audience turns to them for industry insights, new product information, and recommendations. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes.
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Harvard Business
MARCH 7, 2017
As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often. Related Video.
Tsavo Neal
SEPTEMBER 21, 2017
This is why email marketing has an average of over 3000% ROI. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. Consider your resources, your industry, and the investment required. A webinar is a video presentation or workshop. 5-day mini-series or course.
Tsavo Neal
OCTOBER 19, 2017
This is why email marketing has an average of over 3000% ROI. But before you get to that point — you need to get potential clients to sign-up to your list. These lead magnets are especially powerful for consultants because they position you as an expert in your industry. A webinar is a video presentation or workshop.
Harvard Business
AUGUST 10, 2016
Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health or product sales. Ads, including video ads, that are not viewable. Reaching a balance isn’t easy.
Harvard Business
MARCH 22, 2017
Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?
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