Harvard Business

JANUARY 2, 2018

Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Evan Smogor/Unsplash.

Media 47

Media ROI Company Metrics 47

Harvard Business

SEPTEMBER 24, 2018

While the focus of many spaces is to create new digital products and services, evidence from broader coworking surveys suggests other roles could benefit from this practice. User satisfaction surveys consistently rank them as the favorite aspect of corporate coworking. The latter is crucial. Corporate coworkers seek the same.

Company 37

Company Case Interview ROI Engineering 37

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Renewing your CX vows begins with the basics.

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

JUNE 7, 2017

Determining the ROI for any cybersecurity investment, from staff training to AI-enabled authentication managers, can best be described as an enigma shrouded in mystery. Even the known costs, such as penalties for data breaches in highly regulated industries like health care, are a small piece of the ROI calculation.

ROI 28

ROI Metrics System Data 28

Harvard Business

OCTOBER 8, 2018

With all the recent advances in technology, there is no doubt the health care industry as a whole gets an “A” in science. The result: The industry’s letter grade for the art of healing is more like a “C-” or even a “D.” Develop metrics around technology deployments that are noted above.

Metrics 28

Metrics System Healthcare Culture 28

Business Consulting Agency

JANUARY 23, 2024

Drawing from diverse industry experiences, they offer insights that help businesses navigate potential pitfalls. Informed Decision-Making: Consultants base their recommendations on data, market trends, and industry best practices. The tangible impact of consulting services is reflected in case studies and quantifiable metrics.

Consulting 52

Consulting Turnaround ROI Case Study 52

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. For Equinix, surveys revealed that a third of employees were not confident explaining its company story. The company introduced an internal ambassador program for its more than 6,000 employees.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

OCTOBER 1, 2018

But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. RyanJLane/Getty Images.

Marketing 39

Marketing Advertising Media Video 39

Harvard Business

OCTOBER 16, 2018

That investing in employee engagement is an actual business imperative, and it has real, measurable ROI. Measurement and metrics challenge every company, so how do you measure efforts to build a great experience for employees? We do things like employee surveys—we do those twice a year. Jody Kohner, Salesforce.

Deloitte 36

Deloitte Consulting Data Talent 36