Harvard Business

JANUARY 2, 2018

Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Evan Smogor/Unsplash.

Media 47

Media ROI Company Metrics 47

Harvard Business

JUNE 30, 2017

In a 2014 survey , 55% of executives said a major constraint to investing in training was that they did not know how to measure success. Almost half (49%) said that it was difficult to ensure a return on investment (ROI). And in another survey, 87% said they cannot calculate quantifiable returns on their learning investments.

Training 39

Training Training ROI Metrics 39

Harvard Business

SEPTEMBER 24, 2018

While the focus of many spaces is to create new digital products and services, evidence from broader coworking surveys suggests other roles could benefit from this practice. User satisfaction surveys consistently rank them as the favorite aspect of corporate coworking. Now, do these spaces work in promoting innovation?

Company 37

Company Case Interview ROI Metrics 37

1 to 1

DECEMBER 13, 2021

Meanwhile quantitative research methods—including surveys, website analytics and CRM data—can provide broader stroke insights that inform a deeper understanding of customer preferences and receive feedback on your current CX. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

JUNE 7, 2017

Determining the ROI for any cybersecurity investment, from staff training to AI-enabled authentication managers, can best be described as an enigma shrouded in mystery. Even the known costs, such as penalties for data breaches in highly regulated industries like health care, are a small piece of the ROI calculation.

ROI 28

ROI Metrics System Data 28

Harvard Business

FEBRUARY 16, 2017

After experimenting with a number of potential behavioral metrics, we settled on using one that approximates average weekly working hours as our primary measure. Working with two Fortune 100 companies, we looked to test the assumption that highly engaged employees are more productive.

Productivity 52

Productivity Metrics Culture Data 52

Harvard Business

AUGUST 29, 2016

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers.

Retail 50

Retail Apparel Financial ROI 50

Harvard Business

OCTOBER 8, 2018

We need a metric for humanity to evaluate the human capacity and connection among caregivers and patients. Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. Develop metrics around technology deployments that are noted above.

Metrics 28

Metrics System Healthcare Culture 28

Business Consulting Agency

JANUARY 23, 2024

The Quantifiable Impact: Facts and Figures Return on Investment (ROI): A study by the International Journal of Management Science and Business Administration found that companies engaging business consultants reported an average ROI of 142% on their consulting investments.

Consulting 52

Consulting Turnaround ROI Case Study 52

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. For Equinix, surveys revealed that a third of employees were not confident explaining its company story. The company introduced an internal ambassador program for its more than 6,000 employees.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

OCTOBER 1, 2018

But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. RyanJLane/Getty Images. Blockchain has important implications for marketing and advertising. Blockchain technology is not well understood and subject to a lot of hype.

Marketing 38

Marketing Advertising Media Video 38

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. So where does it all go wrong?

Metrics 35

Metrics Data ROI Benchmarking 35

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? Bain & Company recently surveyed nearly 1,700 marketers globally , in partnership with Google, and found three areas of importance.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

OCTOBER 16, 2018

That investing in employee engagement is an actual business imperative, and it has real, measurable ROI. Measurement and metrics challenge every company, so how do you measure efforts to build a great experience for employees? We do things like employee surveys—we do those twice a year. Jody Kohner, Salesforce.

Deloitte 36

Deloitte Consulting Data Talent 36