How To Intellectual Property Interviews Video 
Consulting Matters
FEBRUARY 10, 2022
Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Why Free Content = Instant Credibility (Ep20).
Consulting Matters
AUGUST 15, 2019
Interview with Rachelle Stone. I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. Betsy Jordyn: Welcome everybody, this is Betsy Jordyn. Rachelle, welcome. Rachelle Stone : Thank you. Good to be here, Betsy. I had no sales funnel.
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Consulting Matters
JANUARY 13, 2018
If content doesn't come easily to you or you're not sure how to get started, let me give you a few pointers. You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. or how to guidance (How to.). It all starts here.
Chad Barr
JULY 18, 2018
What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership.
Chad Barr
AUGUST 19, 2015
This week’s reflection point: The question of how to promote your business online is a recurring theme I hear quite often. Three years ago, I wrote the article How To Promote Your Website when I shared 21 ideas of doing so. Today, I am going to change the angle slightly and focus on how to promote your business online.
CaseInterview.com
DECEMBER 11, 2019
Let me explain how, as a consultant , or someone in industry in a position of influence (but not necessarily formal authority), you can tell someone they are wrong. I’m going to title this lesson: How to Criticize Someone Else (and have them thank you). I saw (but failed to communicate) many parallels between that and case interviews.
Chad Barr
AUGUST 17, 2012
I’d say something like: “You’ve mentioned that one of your key challenges is how to increase your global reach. May I email you one of my article and diagnostic tools that will show you how to do that?” When I do this, I use the language described in How to Grow Your Email Distribution List?
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