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B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. User-generated video User-generated video allows sellers and other users to create, edit, and share dynamic and personalized video content over email or within social channels.

B2B 29
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Of course, it’s necessary to provide customers with what they say is important.

Retail 47
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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. ” Vanity metrics are methods of measuring ROI that make product-builders feel good (or make them look good to funders), but don’t ultimately lead to awesome products.

Media 34
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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. These members are 2.6 times more likely to stay with Kaiser Permanente two years later. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. Marketers of the past thought like artists, managers, and promoters.