Sat.Jun 18, 2022 - Fri.Jun 24, 2022

Better, Consulting Firm Marketing: Flywheels and Snowballs

David A Fields

Effective marketing will increase awareness, engagement and credibility among your consulting firm’s target audience. However, your efforts to build visibility consume considerable time and money while producing questionable results.

How To Create Undeniable “Hype” Around Your Consulting Services With Michael F. Schein: Podcast #243

Consulting Success

Are you equipped with a good amount of knowledge and skills for your services? In today’s episode, Michael Shein, founder of MicroFame Media, shares his insights on how you can create undeniable hype around your consulting services.

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Five Things To Know About Your Ideal Client

Consulting Matters

Today, we're talking about the five simple steps to developing your ideal client archetype, which builds on what we talked about in my last two blogs, why people don't get it when you speak and write about what you do and what is ideal client archetype and why you need one.

Consider Innovation and Personas When You Create Roadmaps, Part 5

Johanna Rothman

We use product roadmaps to see where we want to go and the options we might take to get there. Yet, so many of our roadmaps offer only a single and certain destination. If we don't see options, we reduce our innovation decision points—and possibly disappoint our customers.

Agile 91

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Great Leadership from the Inside Out: The Best Question to Ask Yourself

Makarios Consulting

What does a great leader look like on the inside and why is it important? In this five-part series, we will be looking at “Great Leadership from the Inside Out” … because what is within you as a leader determines what comes out of your leadership.

More Trending

Starting a Strategic Initiative? Clarify Your Culture First

Leadership Planning with Liz Weber CMC

Now that you’ve finally hired the additional project team members needed, and you’ve checked, checked, and triple checked your strategic initiative’s plan and deliverables, it’s time to start your project, right? Wrong.

Blockchain: New Use Cases for Governments and Business

Tom Spencer

Governments, businesses, and individuals are developing new use cases for blockchain as barriers to adoption continue to decrease. Blockchain has already had a significant impact in the finance industry with the global cryptocurrency market cap now exceeding $1 trillion.

Successful Project Delivery in Aerospace and Defense: Success Criteria

Epicflow Blog

Successful project delivery is the main goal of project management efforts, but what does project success really mean? Delivering a project on time and within budget, you may think. Yes, but that’s not enough.

How AI Can Make Strategy More Human

Harvard Business Review

It’s opening up a new world of strategy innovation. Corporate strategy AI and machine learning Technology and analytics Digital Article

The Surprising Effects of Business Vs. Leisure Travel

*Already submitted with the first entry, please contact me if you would like me to write up again.

How to Apply the Scientific Method for Greater Learning Application

Actionable

Over ten years ago, Eric Ries wrote and published a book called The Lean Startup. You may have heard of it. You may have read it. It was written with software company founders in mind. Think of it as Good to Great for these founders. Even now, this book and its many great ideas are […].

10 Hidden Workplace Stressors That Keep You Disengaged

Organizational Talent Consulting

If you are like most people, you are experiencing more daily stress than ever. You are also more likely to be working longer and harder than in previous years. We can blame the staffing shortages, working from home, and technological advances for some of the added stress.

Choose Fulfillment And Lose Regrets Like Business Coach Marshall Goldsmith

Forbes Leadership

How can you accommodate a persistent need for achievement and the inescapable unfairness of the world of serving clients? World-renowned leadership coach Marshall Goldsmith teaches us the key is to align with an overarching purpose.

Dehumanization Is a Feature of Gig Work, Not a Bug

Harvard Business Review

The 40 million Americans who’ve rented out their services to platforms like Uber, Lyft, and DoorDash may be canaries in the coal mine of the new world of work. Personal purpose and values Careers Talent management Managing people Technology and analytics Digital Article

Talent 108

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

318: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy?

On the Brink Podcast

Hear how gratitude can change your life and your business. Michele Bailey and I had such a terrific interview discussing her own life’s journey and how to be a successful woman entrepreneur.

You Can Find Joy And Happiness In Turbulent Times!

Simon Associates

With all that's going on today and in your world, do you sometimes feel down? Overwhelmed? Wishing there was a way to feel happy, joyful, fulfilled? Me too.

When Your Edge Gets Dull

Martinka Consulting

College basketball coach Jay Wright recently announced he’s stepping down because he lost his edge. Keep in mind he’s one of the top coaches in the country and won two national championships in the last six years. It’s great he noticed it, which not everybody does (notice). For example: Business owners get to the point where it’s a good life, with good income, and pretty much go through the motions.

How to Move from Strategy to Execution

Harvard Business Review

Three steps to put your plan into action. Corporate strategy Strategy execution Digital Article

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

You're an entrepreneur and don't like to lead people? Here are your options.

Asamby Consulting

Many entrepreneurs start successful companies because they're good at something specific. But then, workload increases and they have to add the first person to the team. Then the second, and so on. One day, they wake up and realize that they hate what they're doing.

10 Ways to Improve Your Content Creation Labor Intensity

Chad Barr

Creating authoritative content can be time consuming and require our energy, focus and creativity.

The 5 Key Corporate Sustainability Trends in 2022

Comatch

In today’s environment, business leaders are faced with a complex blend of social, environmental, market, and technological challenges. With so much to worry about, some executives have been slow to place sustainability at the forefront of their strategy.

Small Actions Make Great Leaders

Harvard Business Review

Takeaways from an analysis of more than 1,000 leadership moments. Leadership and managing people Leadership styles Managing people Digital Article

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

Marketing, Selling, and Loving Your Clients

Action Plan

Do you love your clients? I mean do you really like, appreciate, and cherish them? I do, and not just because they pay me and are the source of my livelihood. I love them because I really get to know them.

Are consulting firms’ missing the new mark with their thought leadership?

The Source

resh via Teams and Zoom, have found it easier to identify who the real specialists are. While factors that are harder to appreciate remotely (culture, global reach) have become less important, those that give comfort and assurance from afar (brand) now sit alongside expertise in terms of importance.

The rise of placebos

Seth Godin Blog

I’m a fan of appropriate placebos. They often have few side effects, they’re inexpensive and they work when used in the right situations. You can check out my rant on them here , it’s been read millions of times to date. A placebo isn’t just a medical intervention.

Stop Losing Sales to Customer Indecision

Harvard Business Review

A playbook to help sales reps nudge customers off the fence. Behavioral science Marketing Psychology Sales Sales and marketing Sales team management Digital Article

Sales 100

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

A Tool to Help you Understand the Strength of WOO®

Leadership Vision Consulting

Do you have the Strengths of WOO®? At Leadership Vision, we have created a tool called a ThemePrint to help you process and understand your Strengths. Since WOO® is one of the most searched-for terms on our website, we thought we would make this ThemePrint available to download for just $4.99.

Tools 32

How to Recruit and Retain Digital Talent

Comatch

Digital professions are more in-demand than ever, and that’s not about to change. As the CTO at COMATCH, part of my job is to help our businesses formulate strategies to attract, find, and recruit top talent to fill high-skill digital positions. However, the marketplace is changing. Various new trends and cultural shifts have led to a demand-heavy market. As a result, there is an urgent need to develop new and improved recruitment strategies to overcome these obstacles.

The kindness bonus

Seth Godin Blog

“Please be kind” sounds like a moral imperative. And in some ways, it is. But behind the theory of the firm and a key building block of successful communities is the idea that kind interactions are significantly more productive. When people feel seen and respected, they’re more likely to focus on what needs to be done, instead of taking umbrage or being defensive. When we leave opportunities and pathways for others, they can move forward with less friction.