Sat.Dec 25, 2021 - Fri.Dec 31, 2021

Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones.

7 Communication Tips for Collaborating with Other People

Rick Conlow

Do you want 7 communication tips that are proven to work? Someone once said, “Career success is simple, just do the right thing at the right time in the right way.” ” Getting along with other people is a key part of this equation.

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Best of IdeaCast: What Sets Successful People Apart

Harvard Business

Revisiting a conversation with psychologist Heidi Grant about the behavioral secrets to success. Managing yourself Behavioral science Careers Audio

How to Generate Reactions to Your Consulting Firm’s Marketing

David A Fields

Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. your thought leadership).

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The Marketing-Selling Sequence

The Fearless Marketer

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation.

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Our Favorite Management Tips of 2021

Harvard Business

Ten picks from HBR’s most popular newsletter. Leadership and managing people Managing people Managing yourself Digital Article

Don’t waste the good days

Seth Godin Blog

If you’re feeling creative, do the errands tomorrow. If you’re fit and healthy, take a day to go surfing. When inspiration strikes, write it down. The calendar belongs to everyone else. Their schedule isn’t your schedule unless it helps you get where you’re going

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Value Not Fluff

Martinka Consulting

In a recent newsletter from Alan Weiss, he had a quote from Wharton professor and author Adam Grant I found interesting. Bragging about yourself violates norms of modesty and politeness – and if you were really competent, your work would speak for itself. Adam Grant. My first thought was LinkedIn (I’ve cancelled my Facebook account).

Attract Clients With An Engaging Business Story

Forbes Leadership Strategy

Instead of writing a typical non-fiction business advice book based on your expertise, consider writing a piece of fiction. Prospects make decisions based on emotion, not logic. But how do you access the emotional part of the brain? The answer is to weave your message into a story.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Sustainable Business Went Mainstream in 2021

Harvard Business

This year, ESG moved from a “nice to have” to an essential part of corporate strategy — and there’s no going back. Government Sustainable business practices Supply chain management Financial performance measurement Digital Article

The two choices for anyone with a new idea

Seth Godin Blog

“It’s simple.” ” “It’s complicated.” ” When you talk to someone about your new idea, they’re going to realize right away that it’s one or the other.

HBR’s Most-Read Research Articles of 2021

Harvard Business

A look back at the insights that resonated most with our readers. Managing people Employee retention Meeting management Psychology Diversity and inclusion Burnout Digital Article

Learning from 2021: Azeem’s Takeaways

Harvard Business

Azeem Azhar identifies the trends in science, technology, and culture that changed the world in 2021, and what they might mean for the future. Innovation Covid Web-based technologies Media industry Audio

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Which errors to focus on?

Seth Godin Blog

So many missed opportunities. Decisions not made, errors in judgment, opportunities lost.

Recipes

Seth Godin Blog

One sort of job requires people to follow a recipe. Another, better sort of job requires people to understand the recipe. If you understand it, that means you can change it. You have resilience and insight and the leverage to make it better

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Choice vs. convenience

Seth Godin Blog

You have more than a billion choices online. With just a few clicks, you could be just about anywhere. Thanks for reading this today. What did you have for lunch yesterday? Of all the lunches in all your possible universes, was it your first choice? Best choice?

Lead by leading

Seth Godin Blog

Managers have to wait for permission, because management requires authority. But in every area of our lives, if we choose to lead, we can lead. Simply by beginning. It might be that few will choose to follow, but then we can learn to get better at leading. First we begin

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

HBR Readers Reflect on 2021

Harvard Business

Takeaways from another challenging year. Personal purpose and values Managing yourself Emotional intelligence Personal growth and transformation Digital Article

Best behavior

Seth Godin Blog

If we’re new to a situation, or feeling unsure, we pay careful attention. We’re closely examining how others feel, what the cultural norms are, and what impact we’re seeking to make. On the other hand, sometimes we fail to be on our best behavior.

How To Identify Your Best Target Clients

Forbes Leadership Strategy

Before trusted advisors like consultants or professionals can generate solid client leads, they need to be crystal clear on their ideal prospect. Here are ten filter questions to help you zero in on your target market.

Three Ways To Market Like A Thought Leader

Forbes Leadership Strategy

"You can do all the marketing, sales training, and SEO-optimizing you want, but unless the story at the heart of your small business is compelling, all your other activities constitute merely the opportunity to bore, confuse or annoy.” Social media contrarian Ellen Melko Moore offers some advice.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How To Create An Agreement With High-Paying Clients

Forbes Leadership Strategy

Here is a checklist of deal point items to consider in your agreements with high-paying clients. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership