Consulting Success
DECEMBER 27, 2021
Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs, who shares the incredible story.
Rick Conlow
DECEMBER 27, 2021
Do you want 7 communication tips that are proven to work? Someone once said, “Career success is simple, just do the right thing at the right time in the right way.” Getting along with other people is a key part of this equation. This doesn’t always mean you have to approve or agree with what others do or say. Rather, it means working effectively with others towards common goals.
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Harvard Business
DECEMBER 28, 2021
Revisiting a conversation with psychologist Heidi Grant about the behavioral secrets to success.
David A Fields
DECEMBER 28, 2021
Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. your thought leadership). You utter pithy proclamations in your podcasts, write alluring arguments in your articles, and present a veritable treasure trove of value in your videos. You even pepper your content with … Continued.
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Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
Henry DeVries
DECEMBER 27, 2021
Instead of writing a typical non-fiction business advice book based on your expertise, consider writing a piece of fiction. Prospects make decisions based on emotion, not logic. But how do you access the emotional part of the brain? The answer is to weave your message into a story.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Harvard Business
DECEMBER 27, 2021
This year, ESG moved from a “nice to have” to an essential part of corporate strategy — and there’s no going back.
Chad Barr
DECEMBER 29, 2021
There’s a pun going around saying that we are heading into the new year 2020-two, meaning, it’s going to be a repeat of 2020 and the start of the pandemic explosion. Although a daunting thought, I am hopeful it will not come true. Even as the world seemed to be coming apart at the seams back in 2020, I believe we have learned a lot since then as we have also made much progress on many fronts.
Henry DeVries
DECEMBER 30, 2021
Before trusted advisors like consultants or professionals can generate solid client leads, they need to be crystal clear on their ideal prospect. Here are ten filter questions to help you zero in on your target market.
Strategic Planning and Management Insights
DECEMBER 29, 2021
Hey there, my name is Anthony Taylor, I'm the Managing Partner at SME Strategy. We facilitate strategic planning sessions and help leadership teams implement their strategic plans. And today, I want to talk to you why culture eats strategy, and why it's important for you to consider as you move your strategic plan forward.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Harvard Business
DECEMBER 29, 2021
Azeem Azhar identifies the trends in science, technology, and culture that changed the world in 2021, and what they might mean for the future.
Comatch
DECEMBER 28, 2021
Es führt kein Weg daran vorbei: Mitarbeiter „on demand“ , Beschäftigte auf Abruf, prägen die Arbeitswelt von morgen. Die zunehmende Digitalisierung der Geschäftswelt hat den Bedarf nach hochspezialisierten Arbeitskräften verstärkt, die Unternehmen helfen, sich in diesem sich verändernden Geschäftsumfeld zurechtzufinden. Hier kommen digitale Talent-Plattformen ins Spiel, auf denen fachlich spezialisierte Freelancer zu finden sind, die Unternehmen dabei unterstützen, in der neuen, sich schnell ver
Henry DeVries
DECEMBER 29, 2021
"You can do all the marketing, sales training, and SEO-optimizing you want, but unless the story at the heart of your small business is compelling, all your other activities constitute merely the opportunity to bore, confuse or annoy.” Social media contrarian Ellen Melko Moore offers some advice.
Seth Godin Blog
DECEMBER 31, 2021
If you’re feeling creative, do the errands tomorrow. If you’re fit and healthy, take a day to go surfing. When inspiration strikes, write it down. The calendar belongs to everyone else. Their schedule isn’t your schedule unless it helps you get where you’re going.
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Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Harvard Business
DECEMBER 30, 2021
Ten picks from HBR’s most popular newsletter.
Comatch
DECEMBER 28, 2021
There is no way around it: on-demand talent is the future of work. An increasingly digital business landscape has meant a growing demand from companies for highly specialized talent to help navigate this changing business environment. . This is where online talent platforms come in, offering skilled freelancers with niche expertise that help businesses thrive in today’s new, rapidly changing economy. .
Henry DeVries
DECEMBER 26, 2021
Here is a checklist of deal point items to consider in your agreements with high-paying clients.
Seth Godin Blog
DECEMBER 29, 2021
“It’s simple.” “It’s complicated.” When you talk to someone about your new idea, they’re going to realize right away that it’s one or the other. The trap is trying to pitch a complicated cultural shift, possibility or project as if it’s simple. Darwin’s insight about how the world evolved is simple once you understand it, but it represents such a conceptual leap that bringing it to someone who’s looking for a simple and easy expla
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Harvard Business
DECEMBER 29, 2021
A look back at the insights that resonated most with our readers.
Comatch
DECEMBER 27, 2021
Independent consultants worldwide are making an enormous impact on the healthcare industry. They work behind the scenes to drive healthcare project initiatives and move complex concepts from initiation to completion. In this interview, we’ll be speaking to independent consultant, Daniel, who has considerable experience consulting with large and small companies in the healthcare industry.
Martinka Consulting
DECEMBER 29, 2021
In a recent newsletter from Alan Weiss, he had a quote from Wharton professor and author Adam Grant I found interesting. Bragging about yourself violates norms of modesty and politeness – and if you were really competent, your work would speak for itself. —Adam Grant. My first thought was LinkedIn (I’ve cancelled my Facebook account). It gets to the point I don’t even want to go on LinkedIn because all I seem to see are corporate ads and people telling others how great they are without offering
Seth Godin Blog
DECEMBER 30, 2021
So many missed opportunities. Decisions not made, errors in judgment, opportunities lost. Perhaps you didn’t buy Google stock at $80, didn’t buy ETH at $5, didn’t buy that winning lottery ticket… You also didn’t take that course in college, or go out of your way to meet that person on campus or learn Spanish when you had the chance.
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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
Harvard Business
DECEMBER 28, 2021
Takeaways from another challenging year.
Comatch
DECEMBER 27, 2021
Studies show that only 28% of executives are satisfied with the decision quality achieved in the strategy process. A reason for this may be that fewer than 20% of corporations have adequate strategic decision-making processes in place to react to changes in the firm’s environment. . The result of this is visible directly at the firm’s bottom line. A study by McKinsey found that ineffective strategic decisions can decrease total shareholder return by 6 percentage points.
Do It! Marketing
DECEMBER 28, 2021
Fewer resolutions. More resolve. Increase your daily level of optimism. AMAZING things will start to happen! Be a lamp. Or a lifeboat. Or a ladder. Mean people suck. Don’t become one of them. Not even for a second. Write more. Journaling, blogging, morning pages, notes to friends and loved ones. Feature and leverage other people. Be more gracious and more grateful.
Seth Godin Blog
DECEMBER 26, 2021
One sort of job requires people to follow a recipe. Another, better sort of job requires people to understand the recipe. If you understand it, that means you can change it. You have resilience and insight and the leverage to make it better.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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