Sat.Dec 25, 2021 - Fri.Dec 31, 2021

Unconventional PR Strategies To Get Consulting Clients with Darian Kovacs: Podcast #218

Consulting Success

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones.

7 Communication Tips for Collaborating with Other People

Rick Conlow

Do you want 7 communication tips that are proven to work? Someone once said, “Career success is simple, just do the right thing at the right time in the right way.” ” Getting along with other people is a key part of this equation.

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Best of IdeaCast: What Sets Successful People Apart

Harvard Business

Revisiting a conversation with psychologist Heidi Grant about the behavioral secrets to success. Managing yourself Behavioral science Careers Audio

How to Generate Reactions to Your Consulting Firm’s Marketing

David A Fields

Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. your thought leadership).

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Why Culture Eats Strategy for Breakfast

Strategic Planning and Management Insights

Hey there, my name is Anthony Taylor, I'm the Managing Partner at SME Strategy. We facilitate strategic planning sessions and help leadership teams implement their strategic plans.

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Sustainable Business Went Mainstream in 2021

Harvard Business

This year, ESG moved from a “nice to have” to an essential part of corporate strategy — and there’s no going back. Government Sustainable business practices Supply chain management Financial performance measurement Digital Article

Don’t waste the good days

Seth Godin Blog

If you’re feeling creative, do the errands tomorrow. If you’re fit and healthy, take a day to go surfing. When inspiration strikes, write it down. The calendar belongs to everyone else. Their schedule isn’t your schedule unless it helps you get where you’re going

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Value Not Fluff

Martinka Consulting

In a recent newsletter from Alan Weiss, he had a quote from Wharton professor and author Adam Grant I found interesting. Bragging about yourself violates norms of modesty and politeness – and if you were really competent, your work would speak for itself. Adam Grant. My first thought was LinkedIn (I’ve cancelled my Facebook account).

Here’s to 2022

Chad Barr

There’s a pun going around saying that we are heading into the new year 2020-two, meaning, it’s going to be a repeat of 2020 and the start of the pandemic explosion. Although a daunting thought, I am hopeful it will not come true.

The Surprising Effects of Business Vs. Leisure Travel

*Already submitted with the first entry, please contact me if you would like me to write up again.

Our Favorite Management Tips of 2021

Harvard Business

Ten picks from HBR’s most popular newsletter. Leadership and managing people Managing people Managing yourself Digital Article

The two choices for anyone with a new idea

Seth Godin Blog

“It’s simple.” ” “It’s complicated.” ” When you talk to someone about your new idea, they’re going to realize right away that it’s one or the other.

Warum Mitarbeiter künftig „on demand“ funktionieren

Comatch

Es führt kein Weg daran vorbei: Mitarbeiter „on demand“ , Beschäftigte auf Abruf, prägen die Arbeitswelt von morgen.

Attract Clients With An Engaging Business Story

Forbes Leadership Strategy

Instead of writing a typical non-fiction business advice book based on your expertise, consider writing a piece of fiction. Prospects make decisions based on emotion, not logic. But how do you access the emotional part of the brain? The answer is to weave your message into a story.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

HBR’s Most-Read Research Articles of 2021

Harvard Business

A look back at the insights that resonated most with our readers. Managing people Employee retention Meeting management Psychology Diversity and inclusion Burnout Digital Article

Which errors to focus on?

Seth Godin Blog

So many missed opportunities. Decisions not made, errors in judgment, opportunities lost.

Why On-Demand Talent Is the Future

Comatch

There is no way around it: on-demand talent is the future of work. An increasingly digital business landscape has meant a growing demand from companies for highly specialized talent to help navigate this changing business environment. .

How To Identify Your Best Target Clients

Forbes Leadership Strategy

Before trusted advisors like consultants or professionals can generate solid client leads, they need to be crystal clear on their ideal prospect. Here are ten filter questions to help you zero in on your target market.

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

Learning from 2021: Azeem’s Takeaways

Harvard Business

Azeem Azhar identifies the trends in science, technology, and culture that changed the world in 2021, and what they might mean for the future. Innovation Covid Web-based technologies Media industry Audio

Recipes

Seth Godin Blog

One sort of job requires people to follow a recipe. Another, better sort of job requires people to understand the recipe. If you understand it, that means you can change it. You have resilience and insight and the leverage to make it better

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Inside COMATCH: Interview with a Healthcare Consultant

Comatch

Independent consultants worldwide are making an enormous impact on the healthcare industry. They work behind the scenes to drive healthcare project initiatives and move complex concepts from initiation to completion.

Three Ways To Market Like A Thought Leader

Forbes Leadership Strategy

"You can do all the marketing, sales training, and SEO-optimizing you want, but unless the story at the heart of your small business is compelling, all your other activities constitute merely the opportunity to bore, confuse or annoy.” Social media contrarian Ellen Melko Moore offers some advice.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

HBR Readers Reflect on 2021

Harvard Business

Takeaways from another challenging year. Personal purpose and values Managing yourself Emotional intelligence Personal growth and transformation Digital Article

Choice vs. convenience

Seth Godin Blog

You have more than a billion choices online. With just a few clicks, you could be just about anywhere. Thanks for reading this today. What did you have for lunch yesterday? Of all the lunches in all your possible universes, was it your first choice? Best choice?

The Power of Strategic Decision Making

Comatch

Studies show that only 28% of executives are satisfied with the decision quality achieved in the strategy process. A reason for this may be that fewer than 20% of corporations have adequate strategic decision-making processes in place to react to changes in the firm’s environment. .

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How To Create An Agreement With High-Paying Clients

Forbes Leadership Strategy

Here is a checklist of deal point items to consider in your agreements with high-paying clients. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

Lead by leading

Seth Godin Blog

Managers have to wait for permission, because management requires authority. But in every area of our lives, if we choose to lead, we can lead. Simply by beginning. It might be that few will choose to follow, but then we can learn to get better at leading. First we begin

Best behavior

Seth Godin Blog

If we’re new to a situation, or feeling unsure, we pay careful attention. We’re closely examining how others feel, what the cultural norms are, and what impact we’re seeking to make. On the other hand, sometimes we fail to be on our best behavior.