Sat.Feb 06, 2021 - Fri.Feb 12, 2021

How to Give Sample Experiences

The More Clients Blog

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923.

Bloom’s taxonomy – 6 levels of effective thinking

Tom Spencer

Bloom’s taxonomy is a framework originally developed by a committee of educators to assist in establishing an effective curriculum. This framework can also be used by young professionals.

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The 4-Step Scenario Planning Process (with Examples)

Strategic Planning and Management Insights

If the year 2020 has taught us anything, it has taught us that the future is uncertain. Strategic planning scenario planning risk management Planning for the future

Use This Unique Tool to Focus Your Consulting Firm

David A Fields

Focus. Without focus, no one would become an expert in anything, your consulting firm wouldn’t become a thought leader in your field, and superman’s eyes would cast a warm, rosy glow instead of piercing lasers.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Ten Factors to Consider Before Jumping into Independent Consulting

Successful Independent Consulting

Being a self-employed consultant or “solopreneur” isn’t for everyone. Sure, it sounds fabulous – be selective about which jobs you take, have a flexible schedule, escape office politics, make really good money – but it definitely has some drawbacks.

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Pay Attention to the Trenches, Not the Stars

Markovitz Consulting

Prior to the Super Bowl last Sunday, you couldn’t pick up a sports section without reading about the duel between Tom Brady, the greatest quarterback of all time, and Patrick Mahomes, the best quarterback in the game today. But it turns out that the battle between the two big name quarterbacks was much less important than the battle between the Chiefs’ offensive line and the Buccaneers’ defense.

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Consultancy as a Prism of Change

Tom Spencer

A management consultant is someone who is consulted on difficult business issues. In other words, senior managers come to consultants for information and advice. Whilst not untrue, this is a fairly unremarkable description of what a consultant does.

Why every business needs a full-funnel marketing strategy

McKinsey & Company

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. Marketing & Sales Insights

Independent Consultant Resume: Do You Need One? (Template & Example)

Consulting Success

If you want to get consulting clients, an independent consultant resume WON’T help you as much as you think. Does the following scenario sound familiar? You’re talking to a potential client, and they’re showing some interest in you. Excitedly, you start telling them about your services.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Women "Firsts" Shatter Stereotypes, Look Forward

Simon Associates

Photo courtesy of Julio Cortez/Associated Press. In the NFL, women are finally breaking through. In the February 4 th issue of The New York Times , there was an article entitled, “ These Women Were N.F.L. Firsts.’ They’re Eager for Company.”

The Power of Mindfulness

Brimstone Consulting

Mindfulness is a tool that can help place attention where it is most needed and then keep it there as long as required to reflect, plan, decide and act. Our attention is always someplace. Unfortunately, our attention at work and at home ( now more often than not the same !)

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Psychological safety and the critical role of leadership development

McKinsey & Company

While the benefits of psychological safety are well established, a new survey suggests how leaders, by developing specific skills, can create a safer and higher-performance work environment. Insights on Organization

253: Janine Firpo—It's Time To Help Women Invest For Sustainable Growth

On the Brink Podcast

Learn how to make money investing in the things you care about. All of the women in my new book, " Rethink: Smashing The Myths of Women in B usiness," inspire me.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

McKinsey, Opioids, & Ethics

CaseInterview.com

A couple of weeks ago, McKinsey settled a major lawsuit regarding the firm’s work with the manufacturer of OxyContin — one of the key drugs in the opioid crisis that has claimed many lives. The settlement was for close to $600 million, as reported by the New York Times. Here are my thoughts….

How many cases are enough? How to start and when you know you’re ready

Tom Spencer

If you are interested in consulting you have probably heard of the case interview. It is a key component of the consulting interview to test how you approach problems. Practicing cases can teach you how to think like a consultant, yet they can also be a large source of stress and anxiety for candidates. It’s important to start practicing early and often. It can be overwhelming the first time you practice a case and not knowing how to start can often times lead to procrastination.

Countering otherness: Fostering integration within teams

McKinsey & Company

Exploring our feelings of otherness can help us discover how we are the same. Insights from McKinsey Accelerate

Why it’s good to change old habits

The Source

For the last few weeks, the Source thought leadership team has been busy rating a huge amount of consulting firm content to input to our Quality Ratings Report covering the whole of 2020.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

13 Big Data & Technology Quotes that Change the World

Rick Conlow

People are in trouble from Big Data and technology. Above all, this is the forefront of an attack on the importance of people in organizations. 10 Big Data/Technology Quotes that Spell the Demise of People.

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Ask this question on your initial sales calls

Kai Davis

“How can I help?”. That’s the first question I ask my leads when we speak on the phone. I ask the question, and then I shut up and let them talk. Why start with that question?

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The state of internal carbon pricing

McKinsey & Company

More and more companies are experimenting with internal carbon charges—but are their pricing thresholds correct? Strategy & Corporate Finance Insights

Towards a unified theory of account management

The Source

To an outside observer, physics might seem like a single science. But appearances can be deceiving; it would be more accurate to think of the discipline as two distinct fields, operating independently.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Using Strategy to Build Long Term Resilience w/ David Yetman

Strategic Planning and Management Insights

David Yetman is an award winning business development specialist from St. John's, Newfoundland, Canada.

How to grow what you water in your business

Kai Davis

It’s February in Oregon, which means two things: I’m starting to plan out my raised garden beds for the year. Cold weather has (finally) shown up in this unseasonably warm winter, with temperatures dropping below freezing for the next few days.

Is the world up to the challenge of mass COVID-19 vaccination?

McKinsey & Company

Amid the unforeseen effects of the pandemic on at-risk and lower-income communities, governments and organizations around the world must convene to ensure effective distribution of newly developed vaccines. Insights on Travel, Logistics & Infrastructure

McKinsey, Opioids, & Ethics

CaseInterview.com

A couple of weeks ago, McKinsey settled a major lawsuit regarding the firm’s work with the manufacturer of OxyContin — one of the key drugs in the opioid crisis that has claimed many lives. The settlement was for close to $600 million, as reported by the New York Times. Here are my thoughts…. First, I’m beyond disappointed in McKinsey’s role in furthering the opioid epidemic. The settlement allows McKinsey to avoid admitting legal wrongdoing. They claim their actions were legal.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

The New Sales Alchemy

Alan Weiss

About two years ago I became more disciplined about asking how new clients found me. Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). Marketing is not rocket science.

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What comes after ‘Charge More’?

Kai Davis

Let’s connect the idea of ‘Charging More!’ to why you should charge more. What are you supposed to do once you’re charging more? Once you’ve carpe’d the day, seized your rates, and courageously charged forward, what next? Put another way; whatcha gonna do with all that mon-ey?

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Ahead in the cloud: Transforming public-sector performance

McKinsey & Company

The COVID-19 pandemic highlighted the importance of cloud technology and analytics in delivering public-sector services. Can governments build on what they have learned? Public & Social Sector Insights