The Fearless Marketer
FEBRUARY 8, 2021
When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins was the father of modern advertising and his clients included Goodyear Tires, Pepsodent Toothpaste, Palmolive Soap, Schlitz Beer, and Quaker Oats.
Tom Spencer
FEBRUARY 7, 2021
Bloom’s taxonomy is a framework originally developed by a committee of educators to assist in establishing an effective curriculum. This framework can also be used by young professionals. There is a myriad of academic journals from varying fields that illustrate the practicality of the framework in specific situations. Its application stretches beyond the needs of a student.
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Strategic Planning and Management Insights
FEBRUARY 11, 2021
If the year 2020 has taught us anything, it has taught us that the future is uncertain.
David A Fields
FEBRUARY 9, 2021
Focus. Without focus, no one would become an expert in anything, your consulting firm wouldn’t become a thought leader in your field, and superman’s eyes would cast a warm, rosy glow instead of piercing lasers. A simple tool—the Focus Wheel—will help you and your consulting firm point your energy in the right direction. Managing yourself … Continued.
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Successful Independent Consulting
FEBRUARY 12, 2021
Being a self-employed consultant or “solopreneur” isn’t for everyone. Sure, it sounds fabulous – be selective about which jobs you take, have a flexible schedule, escape office politics, make really good money – but it definitely has some drawbacks. I made the leap to independent consulting in 2004 and never looked back. Although I made more money while working fewer hours, I also had to learn how to run my own business.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Markovitz Consulting
FEBRUARY 12, 2021
Prior to the Super Bowl last Sunday, you couldn’t pick up a sports section without reading about the duel between Tom Brady, the greatest quarterback of all time, and Patrick Mahomes, the best quarterback in the game today. But it turns out that the battle between the two big name quarterbacks was much less important than the battle between the Chiefs’ offensive line and the Buccaneers’ defense.
Clarity Consultants
FEBRUARY 9, 2021
Within a company, there are specific training opportunities. When you harness them correctly, you’re empowering your workforce by guiding them toward greater success. This simple effort can result in higher morale, rising productivity, improved retention, and more. However, most companies accidentally overlook some of the options, resulting in missed opportunities to truly shape and hone the capabilities of your workforce.
Johanna Rothman
FEBRUARY 12, 2021
I had a terrific time with Scott Hanselman on his podcast, Hanselminutes. Listen to our conversation on Modern Management Made Easy with Johanna Rothman. I started listening to Scott's podcast a couple of years ago. I regularly listen because he: Selects people I've never heard of before. Organizes the interview in ways that clarify the ideas. Makes his guests sound smart.
Consulting Success
FEBRUARY 8, 2021
For many business owners, their business is the culmination of their life’s work and a primary source of wealth. Therefore, you will want to maximize the value through a combination of planning and timing when thinking about how to sell it later on. On today’s show, Domenic Rinaldi is with Michael Zipursky to discuss how to build. Maximize Your Exit Value: How To Buy, Sell, Or Scale Consulting Businesses With Domenic Rinaldi: Podcast #173 is a post from: Consulting Success.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Tom Spencer
FEBRUARY 7, 2021
A management consultant is someone who is consulted on difficult business issues. In other words, senior managers come to consultants for information and advice. Whilst not untrue, this is a fairly unremarkable description of what a consultant does. It is a description that, actually, doesn’t describe all that much at all. For instance, how, or in what manner, does a consultant give advice?
Rick Conlow
FEBRUARY 9, 2021
People are in trouble from Big Data and technology. Above all, this is the forefront of an attack on the importance of people in organizations. 10 Big Data/Technology Quotes that Spell the Demise of People. Expert Bernard Marr says, “…everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyze.
Alan Weiss
FEBRUARY 12, 2021
About two years ago I became more disciplined about asking how new clients found me. Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). Marketing is not rocket science. And to keep it simple, I’ll remind you of this: Most important purchase decisions are made on the basis of peer-to-peer reference.
CaseInterview.com
FEBRUARY 10, 2021
A couple of weeks ago, McKinsey settled a major lawsuit regarding the firm’s work with the manufacturer of OxyContin — one of the key drugs in the opioid crisis that has claimed many lives. The settlement was for close to $600 million, as reported by the New York Times. Here are my thoughts…. First, I’m beyond disappointed in McKinsey’s role in furthering the opioid epidemic.
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Simon Associates
FEBRUARY 11, 2021
Photo courtesy of Julio Cortez/Associated Press. In the NFL, women are finally breaking through. In the February 4 th issue of The New York Times , there was an article entitled, “ These Women Were N.F.L. ‘Firsts.’ They’re Eager for Company.” It discusses the many “firsts” in the NFL from team CEO (Amy Trask of the Oakland Raiders) to coaches (Maral Javadifar, an assistant strength and conditioning coach, and Lori Locust, a defensive-line assistant, both for the Tampa Bay Buccaneers) to referee
Johanna Rothman
FEBRUARY 9, 2021
I delivered a Modern Management Made Easy talk and ranted about 100% utilization. One of the questions in the chat was: “Don't consultants want 100% utilization? If you're not working, you're not billing.” Here's how consultants create utilization-based billing: By the hour. Even worse, in 15-minute increments. Time and materials. I don't do that.
Alan Weiss
FEBRUARY 6, 2021
Years ago an experiment showed that Dunkin’ Donuts customers and Starbucks customers, asked to use the other coffeeshop for a month with all their coffee paid for, all refused to change to the other store at the end of the month. These are tribes, set in their ways and preferences. The Dunkin’ people felt as if they had invaded someone’s living room, and the Starbucks people were repelled by the hard seats and cheap surfaces.
Brimstone Consulting
FEBRUARY 8, 2021
Mindfulness is a tool that can help place attention where it is most needed and then keep it there as long as required to reflect, plan, decide and act. Our attention is always someplace. Unfortunately, our attention at work and at home ( now more often than not the same !) moves about involuntarily, pulled away and bounced around by meetings, texts, emails, news feeds, and during the last year of pandemic, by the kids, the pets, the laundry, and the pot of soup on the stove, and maybe YouTube a
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Management and IT Consulting
FEBRUARY 10, 2021
With 2020 behind us, many consulting firms will be shifting their focus from survival to growth. With that in mind we would like to share some key takeaways for leveraging LinkedIn from social selling expert Samantha McKenna.
Johanna Rothman
FEBRUARY 9, 2021
I had a terrific conversation with the two Jeffs at the Agile Wire. See Modern Management Made Easy with Johanna Rothman for our recording. We touched on many topics in the Modern Management Made Easy books: The system of work. How fast can managers learn? How managers can facilitate the work of others. and much more. I got to talk about why happiness is the wrong measure for the work or the people.
On the Brink Podcast
FEBRUARY 8, 2021
Learn how to make money investing in the things you care about. All of the women in my new book, " Rethink: Smashing The Myths of Women in B usiness," inspire me. They are all strong, bold trailblazers who overcame endless hurdles, regardless of the industry they were in or the field they were pursuing. One of these women, Janine Firpo, is the guest of this podcast.
CaseInterview.com
FEBRUARY 10, 2021
A couple of weeks ago, McKinsey settled a major lawsuit regarding the firm’s work with the manufacturer of OxyContin — one of the key drugs in the opioid crisis that has claimed many lives. The settlement was for close to $600 million, as reported by the New York Times. Here are my thoughts…. First, I’m beyond disappointed in McKinsey’s role in furthering the opioid epidemic.
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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
The Source
FEBRUARY 12, 2021
For the last few weeks, the Source thought leadership team has been busy rating a huge amount of consulting firm content to input to our Quality Ratings Report covering the whole of 2020. And while the challenges of 2020 have changed certain elements of what we’re seeing, there are some key characteristics of firms’ output that we see year after year.
Johanna Rothman
FEBRUARY 10, 2021
I had fun with Ian Gill on his Agility by Nature podcast: A Conversation with Johanna Rothman about the Modern Management Made Easy books. We laughed a lot. (Partly at me. I am the Queen of the Career-Limiting Conversation.). We spoke a lot about what managers can do in practice as opposed to theory. And we discussed the fact that management differs from technical work in many ways.
Henry DeVries
FEBRUARY 12, 2021
Do what great business titans, Hollywood movie makers and sports broadcasters do: tell interesting stories that make a point.
Tom Spencer
FEBRUARY 7, 2021
If you are interested in consulting you have probably heard of the case interview. It is a key component of the consulting interview to test how you approach problems. Practicing cases can teach you how to think like a consultant, yet they can also be a large source of stress and anxiety for candidates. It’s important to start practicing early and often.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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