Tue.Dec 03, 2019

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Signs Your Consulting Firm is Operating on Faulty Assumptions

David A Fields

You throw your best efforts into delivering value for your consulting clients, improving your consulting firm’s marketing, and creating a rewarding consulting environment. Then you find your work was off by a bit. Or more than a bit. Or completely wrong. Pickles-in-peanut-butter wrong. That’s no fun. Alas, I have bad news for you and me: … Continued.

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How a C Player Becomes an A Player

CaseInterview.com

I recently wrote an article on How to Be a Corporate Superstar. In particular, I described how important it was to be an “A” player in your company. I received a number of follow up questions that I wanted to address, including the following: Question: . What would you suggest to help a C player grow into a B player and then an A player? My Reply: This is a fascinating question with so many layers and perspectives to it.

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If you don’t ask, you don’t get

Kai Davis

A question via Fabian in the Freelance Camp community forum ( [link] ). What should I be doing to increase my clients? Referrals have been my bread and butter. If referrals are working for you, see if there are opportunities to double down. You can spend a few hours thinking/reviewing what you’re doing and filling in the holes. Do you have a Standard Operating Procedure ( [link] ) for asking for a referral?

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Why Cybersecurity Isn’t Only a Tech Problem

Harvard Business

Thomas Parenty and Jack Domet, cofounders of the cybersecurity firm Archefact Group, say that most organizations are approaching cybersecurity all wrong. Whether they’re running small companies or working in multinational corporations, leaders have to think beyond their IT department and technology systems to instead focus on protecting their businesses’ most important assets from attack.

System 44
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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What to Do When Leaders Disagree on Strategy

LSA Global

A Common Problem When Leaders Disagree on Strategy. After massive investments of time and money, too many companies report failing at strategy execution. A recent McKinsey survey of 800 companies found that a whopping 77 percent of strategic decisions were made outside of the original strategic plan. Similarly, executives tell us repeatedly that their finely crafted strategic plans are not being implemented at the quality or speed that they expect.

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What is your 20 and 20/20 for 2020?

Rod Burkert

In case you missed last week: Book Review: How Clients Buy. A must-read if you are looking for a better perspective to understand how clients buy professional services – particularly if you are hoping to improve the odds of making that happen for your BVFLS services. On to this week: Don’t wait for the impending New Year to inspire you to make powerful changes to your practice.

Energy 52
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Why Every Sales and Marketing Team Needs a “Boundary Spanner”

Harvard Business

They understand both the commercial imperatives and the IT mindset.

Sales 46
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Attention vs. the chasm

Seth Godin Blog

I’ve heard from people who have theorized that Tesla’s window-breaking launch of the super-brutal pickup truck was either an intentional fail (look at all the publicity they got!) or a success (look at all the pre-orders they got!). The thinking goes that all attention is good attention, and that in our ever-faster, attention-starved marketplace, all that matters is clicks.

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What Machine Learning Will Mean for Asset Managers

Harvard Business

As algorithms get smarter, who will be the winners and losers on Wall Street?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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To Build a Strong Culture, Create Rules That Are Unique to Your Company

Harvard Business

Distinctive cultures produce distinctive products.

Culture 28