Tue.May 01, 2018

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The 300. Your Consulting Firm’s Perfect Target Market

David A Fields

How many prospects should there be in your consulting firm’s target market? The more the merrier, right? Not really. There’s a lower limit and an upper limit on your perfect target market size for your boutique consulting firm. It’s sort of like Debauve & Gallais truffles.

Marketing 225
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If You Outsource Your Social Media Marketing, This Is An Important Message For You

Melissa Agnes

If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk. In this crisis ready video, I discuss some important points to consider and develop protocol for, to ensure that your organization isn’t left exposed in the event of a risi

Media 58
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How to Combine Productivity with Mindfulness

Women in Consulting

By: Pierre Khawand. :: You may have heard of a productivity method called the Pomodoro Technique , developed by Francesco Cirillo in the late 1980s. The technique allows a user to choose a task and focus on it for 25-minute intervals. A pre-set kitchen timer will ring once the minutes are up, allowing the user to take a short break before picking the task up again.

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Optimism and Trust on the CEO's Mind

Strategy+Business

In PwC's 21st annual survey of chief executive attitudes, three trends are clear. CEOs continue to be optimistic about growth prospects, especially in the U.S.; they are increasingly interested in being trusted, not just successful; and they are just now learning how to reconcile economic growth and trustworthiness.

Trends 53
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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3 Ways Senior Leaders Create a Toxic Culture

Harvard Business

Songning Yang / EyeEm/Getty Images. Whether presiding over the entire company, a function, region, or business unit, the team at the top of an organization has disproportionate levels of influence over those it leads. People further down in the organization look to their leaders for cues on what’s acceptable (and what isn’t) and the team’s habits — both good and bad — will be emulated.

Culture 53

More Trending

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Use Learning to Engage Your Team

Harvard Business

Whitney Johnson, an executive coach, argues that on-the-job learning is the key to keeping people motivated. When managers understand that, and understand where the people they manage are on their individual learning curve — the low end, the sweet spot, or the high end — employees are engaged, productive, and innovative. Johnson is the author of the book Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve.

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Optimism and Trust on the CEO's Mind

Strategy+Business

In PwC's 21st annual survey of chief executive attitudes, three trends are clear. CEOs continue to be optimistic about growth prospects, especially in the U.S.; they are increasingly interested in being trusted, not just successful; and they are just now learning how to reconcile economic growth and trustworthiness.

Trends 28
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Elon Musk’s Unusual Compensation Plan Isn’t Really About Compensation at All

Harvard Business

CSA-Archive/Getty Images. Earlier this year, Tesla shareholders approved what is likely the largest compensation package ever awarded to a CEO — for a CEO who clearly doesn’t need the money. Elon Musk is already incredibly rich, and also doesn’t seem particularly motivated by further wealth. The psychologist Daniel Pink describes the primary sources of human motivation for people who have covered their most basic needs, such as food and shelter, as being autonomy, mastery, and

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Retirement Options for Self-Employed Professionals: Solo 401(k)

MBO Partners

Solo 401(k) for self-employed professionals: everything you need to know about contribution limits, advantages, and disadvantages.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What CEOs Get Wrong About Activist Investors

Harvard Business

Benjamin Harte/Getty Images. We were shareholder activists once. For two years, we conducted an activist campaign at Tejon Ranch, the largest private landowner in California and a publicly traded company. We earned a 13% return — not bad by industry standards — but we failed to change the company much. We wrote about our adventure nearly a year ago in The Atlantic, but as we thought more about our interaction with Tejon Ranch’s managers, we realized there were valuable lessons

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Micro Consulting: Evolution of Management Consulting

SkillQuo

Consumers expect convenience, agility, and customization in all things. They are now accustomed to curbside grocery pick-ups, Lyft services, delivery of fresh meal kits, and Netflix movie viewings. It speaks to the trend of platforms replacing pipelines. To keep pace with consumer demands, businesses also require highly targeted, customized deliverables with significantly faster lead times.