Thu.Aug 09, 2018

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The Four Stages of Marketing Maturity For Consultants

Consulting Success

Let’s talk about how marketing changes based on the current level of maturity of your consulting business. The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business. What I mean by that is you may be in business for 10 years already, but you’ve received all your business from.

Marketing 148
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Employee Retention Series: How Can Ongoing Training For Your Employees Actually Benefit Your Business?

Clarity Consultants

In business, there is a consistent battle between working toward long term goals and achieving short term benefits. Learning and development programs are often front and center in the battle between these two priorities. But they are not necessarily conflicting priorities. The post Employee Retention Series: How Can Ongoing Training For Your Employees Actually Benefit Your Business?

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How to Tell Your Team That Organizational Change Is Coming

Harvard Business

pm images/Getty Images. From time to time, every leader has to deliver news that is hard for employees to hear. Even when businesses are doing well, organizational and structural change is to be expected , and acquisitions, reorganizations, or policy changes can affect people’s jobs in ways that create feelings of fear, anger, or sorrow. Each employee wonders, “How will this change affect me?

How To 52
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How to Prepare for Organizational Change

LSA Global

Organizational Change Is Here to Stay. Can you think of any business that can stay competitive without changing? Whether large or small, some kind of change is always required to stay one step ahead. So the question becomes – How to Prepare for Organizational Change? Change Readiness. One of the critical factors of successful change is the preparation—what we call readiness—for change.

How To 34
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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What the Best Nonprofits Know About Strategy

Harvard Business

William Andrew/Getty Images. After years of working in tech startups, which strive to transform underdog status into competitive advantage, I dove into the nonprofit world. The contrast was striking: Too few nonprofits use the advantages of their nonprofit status. In doing so, they miss out on a huge opportunity. The nonprofit model has a strategic edge beyond tax exemption, and the best nonprofit leaders learn to leverage it.

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Poor Communicators

Harvard Business

Is miscommunication a constant problem at your workplace? In this episode of HBR’s advice podcast, Dear HBR: , cohosts Alison Beard and Dan McGinn answer your questions with the help of Holly Weeks , a lecturer at Harvard University’s Kennedy School of Government and the author of Failure to Communicate. They talk through what to do when your coworker won’t stop talking, your boss overcommunicates with everyone on a project, or a leader keeps changing what you’re supposed

Meeting 33
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The Risks and Benefits of Using AI to Detect Crime

Harvard Business

Patrick George/Getty Images. Companies are using AI to prevent and detect everything from routine employee theft to insider trading. Many banks and large corporations employ artificial intelligence to detect and prevent fraud and money laundering. Social media companies use machine learning to block illicit content such as child pornography. Businesses are constantly experimenting with new ways to use artificial intelligence for better risk management and faster, more responsive fraud detection

Banking 28
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Why Great Success Can Bring Out the Worst Parts of Our Personalities

Harvard Business

ses/Getty Images. By any measure, Elon Musk is exceptionally successful. Having cofounded and sold PayPal, he quickly moved on to launching a range of ventures with world-changing aspirations for how we generate energy , transport ourselves and our goods, interface with machines, and explore our solar system. These ventures are unified in their vision — really more of an obsessive quest — for a more sustainable and resilient future for humanity, executed through a mixture of brillian

Talent 50
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The Marketing Message That Works with Republicans but Not Democrats

Harvard Business

Lee Powers/Getty Images. Luxury goods are instrumental to status signaling — our hope that people will recognize the insignia on a suitcase, or the stitching on a pair of jeans, and see us a certain way. For the $262 billion luxury market, tapping into consumers’ fundamental need for respect or admiration from others is a very powerful tool.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr