Wed.Mar 27, 2019

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How A Direct Mail Secret Could 10X Your Response Rate

Henry DeVries

When you send the right direct mail, it does work. In my research on the best ways to attract high-paying clients, direct mail definitely finishes in the top ten.

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How Does Training Benefit Your Employees AND the Future of Your Company?

Clarity Consultants

When business leaders think about training, they usually focus on how it benefits employees. However, by investing in robust learning and development programs, companies also stand to gain. When performance and productivity are enhanced, morale improves along with profitability. The post How Does Training Benefit Your Employees AND the Future of Your Company?

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How to Create The Impossible

Chad Barr

When I first launched my software business, quite a few years ago, I was a solopreneur for the first few years performing the various tasks needed to run and build my company. Tasks such as: developing software, bookkeeping, marketing and customer services to name a few. As the demand for my services increased I quickly realized that I cannot do it alone.

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We Suck Less

Prudent Pedal

Imagine being a CMO or agency partner proposing this tagline and positioning statement to a managing partner or group of practice leaders: “We Suck Less.”. How do you think that idea would fly in the boardroom? Would you want to use it for your firm? Do you think that anyone would be stupid enough to use it? Probably not. Now imagine being a client listening to a group of firms cycling through your boardroom pitching their wares.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Developing Versus Developed (Countries)

Martinka Consulting

I’m writing this from the island of Antigua where we’re here on a Rotary service project, “Improving Education Through Technology.” We have 10 Bellevue school district students from the technology program working on computer networks and installing Wi-Fi networks. There are similarities and differences between Antigua and the US. Some of the similarities include: It doesn’t matter where you are, people are people.

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Peloton and Partisan Political Prejudice

Harvard Business

Youngme, Felix, and Mihir debate Peloton, the high-flying exercise startup. They then discuss why political prejudice is worse in some parts of the country than others.

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The long run (and the short runs)

Seth Godin Blog

I hope we can all agree that the long run is made up of a bunch of short runs. That seems obvious. The surprising thing is that we live our short runs as if that isn’t true.

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A New Digital Social Contract Is Coming for Silicon Valley

Harvard Business

Tech companies need to get on board and play a more productive role.

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Authentic Interactions Break the Internet

1 to 1

Social media is the world’s largest platform for people to exchange, argue, and find humor in their opinions and interests. Facebook alone had 2.27 billion monthly active users in Q3 2018. That’s roughly a quarter of the world’s population. But where do businesses fit in? As consumer usage rapidly grows, brands are taking to social media to express their values, introduce products, and launch initiatives.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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When and Why Diversity Improves Your Board’s Performance

Harvard Business

You need the right culture and structure.

Culture 47