article thumbnail

How to Discover and Own Your Consulting Superpower: Interview with Charles Browne

Consulting Matters

Interview Transcript: Betsy Jordyn : Hey, it’s Betsy Jordyn. We have a really great product. I started with an article, then a five-dollar eBook, and then $199 you know strategy workbook. Charles Browne : Hi. They’re hiring more people. They’ve just moved into a bigger space. We have a really great mission.

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Third, make your content easy to digest and implement.

Marketing 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Any Products Available On Your Site?

Chad Barr

It is quite obvious that one of the keys to the business success of many, is their ability to offer valuable products on their web sites. When I demonstrate, review and discuss this with my clients it is quite common to hear them share with me their aspiration to create such products to promote on their own web sites.

article thumbnail

Growing Your List

Chad Barr

An example would be a free eBook they would receive. Join Ventures: This is similar to collaborations but is more of a partnership you create with others for the purpose of marketing a product or a service. An example would be you sharing an eBook to attract others to you.

eBook 52
article thumbnail

Million Dollar Web Presence Action Plan

Chad Barr

Create attractive products and services that range from the economical to the high-end lucrative. These could be ebooks, audio books, books, subscription services, retreats, mastermind groups and retainers. Interview and have conversations with great thinkers. Also, get interviewed and publish on your site and theirs.

article thumbnail

Good Bosses vs. Bad Bosses: What’s the Difference?

Rick Conlow

They are an epidemic killing off employee productivity, loyalty, creativity and company profit. Interviews in seven hundred companies of 2 million employees suggest that the productivity of employees depends on their relationship to their boss. If so, check out Rick’s eBook, The Extraordinary Employee. But we can.

eBook 78
article thumbnail

Ready to Strengthen Your Own Thought Leadership?

Chad Barr

Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are quoted and are interviewed by others and the media. Effectively productize and monetize their offerings.