Rod Burkert

NOVEMBER 13, 2018

The most persistent hurdle (excuse) to practice development success that I hear is, “I don’t know how to do that.” Someone advises you to take a specific practice development action. Say they have the idea for you to create an industry newsletter. Sure, you can go it alone. But why would you want to? On to this week.

How To 40

How To Video eBook Development 40

Harvard Business

NOVEMBER 8, 2016

With social selling, salespeople use social media platforms to research, prospect, and network by sharing educational content and answering questions. A LinkedIn survey found that B2B buyers are five times more likely to engage with a sales rep who provides new insights about their business or industry.

B2B 57

B2B Sales Media Guidelines 57

Consulting Success

FEBRUARY 8, 2018

At 22, six months into my tenure in the profession, he put me in charge of business development for this independent ad agency that also owned a public relations firm. I worked in the advertising side and the design side doing account management, running offices and doing business development. There’s an eBook.

Consulting 116

Consulting Productivity Advertising Training 116

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Downloadable, Educational Content. Conducting Webinars or Other Online Educational Events. Downloadable, Educational Content. Writing a short eBook.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. Downloadable, Educational Content. Package it up in a simple eBook and put it on your website.

B2B 60

B2B Marketing Consulting Advertising 60

Tom Spencer

OCTOBER 7, 2017

A regular job in the industry you love is a great place to start a career, but it can take years of making the tea, making connections, and accumulating experience before you find that your daily work is truly satisfying your needs.

Small Business 60

Small Business eBook How To Energy 60

Seth Godin Blog

AUGUST 15, 2013

The death of the bookstore is being caused by the migration to ebooks (it won''t take all books to become ‘e’, just enough to tip the scale) as well as the superior alternative of purchase and selection of books online. There’s no real ebook piracy problem because most people don’t think books are worth stealing.

eBook 55

eBook Culture System Travel 55

Buzzsprout

JULY 13, 2023

In the industry, this is called an “air check.” It's awkward to ask for money Here are some tips to help overcome the weird feeling of asking for listener support: Value: If you bring value to your listeners, whether education or entertainment, they will likely want to give back.

Strategy 52

Strategy Strategy Strategy& How To 52