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Find the Right Metrics for Your Sales Team

Harvard Business

But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise.

Metrics 34
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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28
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What is Project Accounting?

Progressus

Additionally, the time needed to reconcile spreadsheets to both the GL and project reporting negatively affects productivity which in turn risks profitability. The Project Wizard seamlessly handles both a straightforward task structure and a multifaceted project increasing productivity and control. Finally, experience matters.

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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

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Why New Consumer Brands Must Scale Faster

Harvard Business

Steve Demos, the founder of Silk Soymilk, used to joke that Silk is a 25-year overnight success. After the sale, Thomae was on vacation in her native Australia, where she tried a yogurt unlike anything she had ever tasted. It used to be that products would last for years, brands for decades, and companies for eras.

Metrics 32