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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 88
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Consultant Marketing Elite Rage

Jerry Fletcher

It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. See Jerry’s speaker demo reel. It is all about them I say. It is all about them.

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Consultant marketing : The Brutal Truth About Trust

Jerry Fletcher

He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. The subject was 30-Second Marketing (6 minute video) I presented at meeting of the local chapter of the Institute of Management Consultants. See Jerry’s speaker demo reel.

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Consultant Marketing Trust Barometer

Jerry Fletcher

“A stunning 92 percent of employees surveyed in the 2020 Edelman Trust Barometer say that they expect their employer’s CEO to speak up on one or more issues ranging from income inequality to diversity and training for jobs of the future. See Jerry’s new speaker demo reel. Richard Edelman. Consulting: [link] Speaking: [link].

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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. A chaiwala in Orissa, India, brews tea on a BioLite HomeStove.

Sales 28
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Agile Milestone Criteria for Projects and Programs

Johanna Rothman

You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. You might not have a product without documentation tutorials or marketing. Let's take the case of a marketing campaign. That's not the problem. It needs milestone criteria.

Agile 63
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What is the Professional Services Industry All About?

Progressus

Professional Services Overview Professional services firms – such as IT professional services firms, marketing/PR firms, or legal or financial advisers – are at an inflection point. RingCentral data suggests that the professional services market — overall — is growing at a CAGR of 9.1% — and stands to hit the $8B mark by the end of this year.