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Three Slightly Ranty Thoughts on “Back” to Normal

Johanna Rothman

However, I see several problems: Many of those same people think there's a talent shortage. Rant 1: There's a Talent Shortage. When people say there's a talent shortage, they really mean: “We can't hire people for what we're willing to pay them.” We don't have a talent shortage. There's no talent shortage.

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What is the Professional Services Industry All About?

Progressus

And it’s those common links that inform tech investments, transformation strategies, and how firms respond to the disruptive forces that define the modern business landscape. RingCentral data suggests that the professional services market — overall — is growing at a CAGR of 9.1% — and stands to hit the $8B mark by the end of this year.

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How to Build a Better Sales Playbook

LSA Global

Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Talent. Sales Culture.

Sales 28
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

“A clear, easy-to-memorize digital group strategy is now vocally championed by leadership across the company,” Rochet says. “Personal experience makes me a more effective marketer.” This approach helped Connected Home’s Hive “smart thermostat” device become a market leader in just a few years.

Media 44
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

SOURCE: Social Talent. But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants.

B2B 60
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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

If you’re in the same boat – wanting to break in, but without a strategy – check out what we have to say below, and feel free to sign up for a Power Half Hour. I eventually built up a little demo reel, and I started presenting that to other companies. I think that’s my strategy. has functions out the wazoo.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.