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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve replaced underperforming technologies that were actually hindered by cultural issues.

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Market Research. GALLUP CONSULTING CULTURE. Gallup, Inc.

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This isn't going to work

Seth Godin Blog

AT&T has a new film out about the stupidity, selfishness and yes, death, associated with texting while driving. Hundreds of thousands of people are going to die or be maimed because it''s physically impossible for us to deal with the cultural imperative to stay in touch on our phones--and drive at the same time. But you know what?

Film 54
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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

In the worst case, busyness can become an implicit goal or cultural norm, and the original strategic intent can be lost in a frenzy of detail and activity. Few would deny the importance of corporate culture, for example, even though it is not easily quantifiable. marketing team offered the same promotion to U.S. Insight center.

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Set the Conditions for Anyone on Your Team to Be Creative

Harvard Business

Leading a Brainstorming Session with a Cross-Cultural Team. That goes far beyond the intermittent training that most organizations do. You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software.

Film 52
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Why Western Digital Firms Have Failed in China

Harvard Business

However, they have all failed in China, the world’s largest digital market. The widely touted reasons for these failures include censorship by the Chinese government and cultural differences between China and the West. And yet Western digital firms haven’t given up on trying to tap into China’s rapidly growing market.

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What Inclusive Urban Development Can Look Like

Harvard Business

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.