Johanna Rothman

MARCH 28, 2019

You've got interdependencies across the organization for a given project or program to release a product. You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. Release criteria tells you when a product is done.

Agile 63

Agile Productivity Software Marketing 63

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. Do you sell services to other businesses, like consulting services? SEO is a long-term game.

B2B 78

B2B Engineering Advertising Sales 78

Jerry Fletcher

FEBRUARY 5, 2022

Recently, while developing my product called Brandr I realized that most folks don’t understand that Brand has three time components: Now, Later and Long term. Your brand is less about identity and more about the product or service. Consultants need to know how to analyze problems in ways that point toward solutions.

Operations 40

Operations Consulting Video Productivity 40

Johanna Rothman

JUNE 18, 2021

Years ago, I consulted with a software company that purposefully hired from the “bottom of the barrel.” They hired me because they were in danger of going out of business due to their inability to release a working product. The video conferencing tool that doesn't show everyone? What about knowledge workers?

Software 94

Software Talent Meeting Tools 94

Johanna Rothman

OCTOBER 7, 2019

They have to manage extra work—work they had not estimated—in the form of an emergency or production support. I see these problems a lot when the product owner has feature-itis. See Consider Product Options with Minimum Outcomes.). I like a cadence of planning, demos, and retrospectives. Still too much?

Management 58

Management Agile Productivity Analysis 58

Jerry Fletcher

FEBRUARY 27, 2021

I had attended a conference on gamifying products in the fall before Covid struck. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. See Jerry’s new speaker demo reel.

Marketing 94

Marketing Consulting Conference Software 94

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Don’t waste production time. Lots of content.

Marketing 98

Marketing Consulting Video Course 98

Jerry Fletcher

APRIL 24, 2021

Early on in the Pandemic I built out the Virtual presentation studio I believed would get me through a few months using gear I already had to record quality video testimonials for clients on location. Scientists have found 8 management behaviors that use Oxytocin balance to make people more productive. For the short haul.

Marketing 52

Marketing Consulting Chemicals Ethics 52

Tsavo Neal

APRIL 27, 2017

You may be the most capable consultant to solve help her business. This article lists relevant website and digital marketing statistics for consultants. Learn some key mistakes plaguing consulting businesses and ineffective marketing tactics to avoid. Ar you looking to get more out of your digital marketing strategy?

B2B 60

B2B Marketing Consulting Advertising 60

Jerry Fletcher

DECEMBER 11, 2021

Change is the heart of consulting. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. Example: Consultant Brandr for Linked In which allows you to inject your brand into your Linked In Profile in just one evening.

Marketing 40

Marketing Consulting Video Sales 40

Jerry Fletcher

OCTOBER 30, 2021

You decided to put your consulting career on the front burner. Not long after that I was trying to convince the man who has now been a client for a decade that moving from doing turnarounds as a CEO or COO to Leadership and Management Consulting was significantly different and that he did not have a team in place to handle the shift.

Marketing 52

Marketing Consulting Software Turnaround 52

Johanna Rothman

NOVEMBER 30, 2021

Early in the video, Kent discusses the all-too-frequent sexism and racism I also see in tech. The closer to the left your products are, the more your managers might be open to changing their behaviors and the culture. The small-c culture in my team (we would call it a product team now) helped me learn a ton.

Culture 125

Culture Management Productivity Agile 125