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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. The biggest challenges are people and processes.

Survey 41
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To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area.

Company 28
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4 Ways to Improve Your Content Marketing

Harvard Business

But as Churchill reportedly said after Gallipoli , “However beautiful the strategy, you must occasionally look at the results.” Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals. Don’t follow the herd.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

This list does a good job of giving you a list of marketing tactics and strategies. Have a practical strategy to start implementing these methods today. Case studies. ROI calculator. –Cal Friesen, Thought Leadership Resources. 64 Lead Generation Techniques for Consulting Companies. Resources page.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

Broadcast this message loud and clear from the CEO and sales leadership. Your sales team needs to understand that they drive the execution of your strategy every time they interact with a client or prospect. Implement your CRM with that in mind and you’ll be pleased with your ROI.

Sales 44
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Instead of dumping a bunch of numbers on you, I have included expert insights and actionable strategies witch each statistic so that you can make use of them. Ar you looking to get more out of your digital marketing strategy? 7 out of 10 most impactful marketing strategies for consultants are directly web related.

B2B 60
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? At a glance, the study revealed these themes: There is no common pattern for a ‘best organization design’ regardless of size, strategy, or industry.

Apparel 82