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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey.

Survey 45
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To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area.

Company 28
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4 Ways to Improve Your Content Marketing

Harvard Business

Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals. The tried and true case study is, by far, the content that prospects complete more than others. ” As a result, good case content, like good follow-up, often has a specific and relevant vertical focus.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Case Studies.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

Broadcast this message loud and clear from the CEO and sales leadership. Later in the sales cycle, marketing works with sales to create materials that can be customized to client objectives and case studies, instead of the generic collateral sales teams often see as low value.

Sales 48
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Email marketing has an average ROI of 3800%. Source: The Future of Commerce.

B2B 60
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

As senior leadership peeled back the organizational onion, a clear case for change emerged in 2013. Senior leadership has begun a journey to reset decision authority – notably in the opposite direction from Philips. PepsiCo is also a case study in the vertical health of the organization: getting to the right number of layers.

Apparel 82