article thumbnail

Stop Treating B2B Customers Like Digital Novices

Harvard Business

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 28
article thumbnail

Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

Digitization has upended industry after industry — and now, as it begins to transform the environments that will be home to two-thirds of the world’s population by 2030, there is good reason to brace for another wave of disruption. How Might Smart Cities Shift Value in Our Industry?

Company 29
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Policies relating to infrastructure development, land and labor, healthcare, and transport fall under the purview of the states—as do most licensing and permitting. This first step allows companies to measure not only the potential in a market (size, growth, and industry clusters) but also the associated risk (market stability).

article thumbnail

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. The lessons from the fans of Real Madrid, FOX Sports, and NASCAR are relevant across many industries, including consumer packaged goods, retail, and automotive. ” Read More from Microsoft.

Sports 28