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Stop Treating B2B Customers Like Digital Novices

Harvard Business

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.

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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

To complement the city’s existing transit network, Berlin’s public transportation provider is piloting its own ride-sharing van service through a public-private partnership. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 32
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Policies relating to infrastructure development, land and labor, healthcare, and transport fall under the purview of the states—as do most licensing and permitting. These cultural differences have a significant impact on multinationals’ talent and organizational decisions.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

The brand can also be licensed (B-2-B-2-C) to third parties for entertainment, apparel, or any number of other products; in addition, it can merchandise its own products and sell new services to its customers or fans (B2C). Navigating New Zealand’s largest city with Auckland Transport and digital transformation.

Sports 28