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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Retained search firms and recruiters play a crucial role in attracting and retaining human capital in organizations across cultures (Allen & Vardaman, 2017). B2C & D2C Organizations hire her firm as a talent partner and trusted advisor to introduce them to influential Leaders at the C-Suite, Executive, Director, and Manager levels.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

The Difference Between B2B and B2C Business Models. B2C Business - Offer advice, inspiration, programs, products, and services sought out and paid for by an individual who is seeking to improve their own life, career, or personally owned boutique business.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

The Difference Between B2B and B2C Business Models. B2C Business - Offer advice, inspiration, programs, products, and services sought out and paid for by an individual who is seeking to improve their own life, career, or personally owned boutique business.

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Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. I’ve seen this first-hand in my work helping companies define or re-define their core values.

Ethics 53
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.

B2B 37
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Within the country, there are large — and often underestimated — regional differences in language, culture, talent, infrastructure, and wealth, all of which lead to wide variations in business landscapes. Cultural variations are important. After all, what works in Gujarat will not necessarily work in West Bengal.

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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business

We suspect that the nature of their products, culture, and business model leads them to more of a usage mentality. Although our survey emphasized B2C brands, we believe the Purchase and Usage mindsets are equally, or even more, relevant for B2B brands.