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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. On the other hand, coaches are focused on the leaders themselves and helping them improve their personal and leadership effectiveness.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. On the other hand, coaches are focused on the leaders themselves and helping them improve their personal and leadership effectiveness.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?