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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met.

Sales 36
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met.

Sales 36
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Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

Ethics 52
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Other than the well-documented differences in language and development, demographic differences are also significant. Policies relating to infrastructure development, land and labor, healthcare, and transport fall under the purview of the states—as do most licensing and permitting. Step 2: Measure operating environment.

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What Creativity in Marketing Looks Like Today

Harvard Business

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed.

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What It Takes to Become a Great Product Manager

Harvard Business

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Defining and tracking success metrics. So, what should you consider if you’re thinking of pursuing a PM role? Core Competencies. Company Fit.

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. Kensho uses not just raw financial data but data from all sorts of ‘alternative’ sources.).