article thumbnail

Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase.

Media 52
article thumbnail

How Digital Natives Are Changing B2B Purchasing

Harvard Business

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

Check out our selection of events for project/resource managers, business leaders, and industry professionals, which will provide you with valuable insights into recent trends and challenges, networking opportunities, and contribute to your professional development.

article thumbnail

An Overview of Business Development Consulting

Tom Spencer

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

article thumbnail

Consulting Website Design 018: The Assessment [VIDEO]

Tsavo Neal

Gives you an idea of what they do, and more importantly, how they’ve applied it to achieve business outcomes with their case studies. Case Studies. Let’s click on Change Management to see what they offer here. This is very compelling for their prospects interested in change management.

Video 60
article thumbnail

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

81% of management consulting firms list attracting & developing new business as their #1 challenge. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Small Business B2B Call to Action Study.

B2B 60
article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Case studies. Your content, case studies, and resources on your website will rise in search rankings, making it easier for your prospects to find your website.