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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. BTS Group specializes in digital technology, leadership development, sales training, and assessments. BTS Group specializes in digital technology, leadership development, sales training, and assessments. Marketing & Sales. BTS GROUP CULTURE. BTS GROUP KEY STATS.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Consumers quickly became accustomed to the opportunity to interact and dictate media culture. Data-Driven Marketing. Brands are no longer only tokens of culture and lifestyle. Ilka & Franz/Getty Images. Insight Center.

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The Benefits of Hiring Your Best Customers

Harvard Business

That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. The key is to look beyond just the obvious places like marketing. Good leadership certainly helps, but more often than not, the organization will revert to business as usual. Disclosure:Anheuser-Busch is a former client.)

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