Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business
MARCH 21, 2018
Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots. It’s still too early to tell whether this targeted initiative will translate into increased sales. Under Armour, Inc.
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