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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots. It’s still too early to tell whether this targeted initiative will translate into increased sales. Under Armour, Inc.

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Consumers quickly became accustomed to the opportunity to interact and dictate media culture. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc.

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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. BTS Group specializes in digital technology, leadership development, sales training, and assessments. BTS Group specializes in digital technology, leadership development, sales training, and assessments. Marketing & Sales. BTS GROUP CULTURE. BTS GROUP KEY STATS. Industries.

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The Benefits of Hiring Your Best Customers

Harvard Business

That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. Sales & Marketing Adapted from.

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A Tool to Map Your Next Digital Initiative

Harvard Business

In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. The expected benefits included improved working capital, an uplift in sales, reduced buying volumes, and a reduction in the backroom inventory at each store. Consider an IT investment that one European retailer was pondering.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies. 4: Build Capabilities for the Future.

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