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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Third, be flexible and agile to respond to customer needs. Then, give each one due consideration.

B2B 76
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Then invest in the sales processes and business sales training necessary to succeed. The Bottom Line Market dynamics, consumer preferences, and industry trends evolve at a rapid pace.

Sales 36
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article thumbnail

Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Then invest in the sales processes and business sales training necessary to succeed. The Bottom Line Market dynamics, consumer preferences, and industry trends evolve at a rapid pace.

Sales 36
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Third, be flexible and agile to respond to customer needs. Then, give each one due consideration.

B2B 52
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Those behaviors can serve as the basis of training, reinforced daily by front-line managers. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps.

Sales 38
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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” The results? Invest in the end-to-end experience.

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What It Takes to Become a Great Product Manager

Harvard Business

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Read more about what Paul Jackson has to say about EQ and PMs here. Company Fit.