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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Third, be flexible and agile to respond to customer needs.

B2B 76
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Five Ways to Position Your Business to Weather Recession

Makarios Consulting

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Third, be flexible and agile to respond to customer needs.

B2B 52
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Then invest in the sales processes and business sales training necessary to succeed. Understand Your Market Landscape Knowing your marketplace matters.

Sales 36
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Then invest in the sales processes and business sales training necessary to succeed. Understand Your Market Landscape Knowing your marketplace matters.

Sales 36
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Those behaviors can serve as the basis of training, reinforced daily by front-line managers. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps.

Sales 53
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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. The results? Invest in the end-to-end experience.

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What It Takes to Become a Great Product Manager

Harvard Business

And here’s an interview with Sam Lessin , former VP of Product Management at Facebook, who says he has “never successfully trained empathy.”). There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), Company Fit.