Remove Advertising Remove Operations Remove Recruitment Remove Sales
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

These professionals stand out as some of the best I’ve met in the biz When I worked as an executive or a consultant advising C-suite leaders and business owners, many of them complained about their inability to attract and recruit talent. During my career of 25 years, I have met and worked with dozens of recruiters and search firms.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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For Some Platforms, Network Effects Are No Match for Local Know-How

Harvard Business

On March 25 mighty Uber bowed out of Southeast Asia by selling its operation in several countries to local rival Grab. Three months after the sale, in June 2018, Toyota decided to pour $1 billion into Grab, in a bid to expand other offerings in the region including food delivery and electronic payments.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. Vendors using eBay and Shopify pay listing and sales fees, and consumers pay transaction fees on payment portals like PayPal. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly.

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How the Best Global Employers Convince Workers to Join and Stay

Harvard Business

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. It then provides tailored content related to 10 of its core functional areas, including Research & Innovation, Sales & Business Development, and Operations.

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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. Let’s look at each of these.

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What Platforms Do Differently than Traditional Businesses

Harvard Business

They operate platforms that make it easy and efficient for participants to connect and exchange value. Instead, they recruit participants, and then sell each group of participants access to the other group of participants. Westfield Malls operates shopping malls that help retailers and shoppers to get together.