Consulting Matters

MARCH 31, 2020

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. Pivot webinar descriptions, content and calls to action to be relevant to today's time. The Bottom-line.

Marketing 156

Marketing Consulting Meeting Talent 156

Alan Weiss

MARCH 16, 2020

Here are some ideas for your consideration: Marketing for the Future. Send your message in all media: blog, newsletter, video, podcast, teleconference, webinar, livestream—anything not requiring physical presence. Diversify your marketing beyond any current niches or specialties. © Alan Weiss 2020.

Marketing 52

Marketing Retail Analysis Talent 52

Rod Burkert

FEBRUARY 4, 2020

But in terms of the repetitive daily, weekly, or monthly tasks you must do, is your 2020 already starting to feel like a repeat of your 2019? And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. And she runs the back office to wrap up the webinars.

Case Interview 80

Case Interview Video Interviews Development 80

Rod Burkert

DECEMBER 18, 2020

I imagine every blog/newsletter author is publishing an upbeat missive that celebrates the end of 2020 and spurs you on to greater heights in 2021. (I My favorite was: The webinar made me feel like I had walked down the hall to chat with some colleagues. I already wrote that post – see above.) We launched in July 2019. Don’t lower it.

Interviews 52

Interviews Mercer Development Video 52

Wakeman Consulting Group: Dave's Blog

JUNE 9, 2023

15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. This is for more mass-market offerings like Hulu, Disney+, or Netflix. Enhanced marketing and sales: I don’t find most of the marketing that goes on effective and most of the sales processes are outdated.

Survey 52

Survey Industry Sales Marketing 52

Tsavo Neal

MAY 29, 2020

You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?

B2B 15

B2B Intellectual Property B2C Video 15

Rod Burkert

DECEMBER 15, 2020

I imagine every blog/newsletter author is publishing an upbeat missive that celebrates the end of 2020 and spurs you on to greater heights in 2021. (I My favorite was: The webinar made me feel like I had walked down the hall to chat with some colleagues. I already wrote that post – see above.) We launched in July 2019. Don’t lower it.

Interviews 52

Interviews Mercer Conference Development 52