Can high-quality thought leadership push up fee rates?
The Source
MARCH 10, 2022
In 2019, Charlotte worked as a senior manager for a manufacturing company and came across a well-researched article by Firm A about innovation that stayed in her mind. Will Firm A be able to link this meeting to the material they published in 2019? Take, for example, the (entirely hypothetical) story of Charlotte. It’s doubtful.
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