Harvard Business

JUNE 24, 2016

To capitalize on this strong demand, Hamilton ’s producers raised ticket prices for newly scheduled 2017 performances. Advertising like “we’ve dropped our previously bloated fixed prices” to boost sales can taint Hamilton ’s brand. So what should Hamilton have done?

Airlines 31

Airlines Hotels Sports Advertising 31

Harvard Business

AUGUST 8, 2017

In May Forbes tried to dampen the Tesla enthusiasm with the fact that Renault-Nissan was the global electric vehicle market leader in Q1 of 2017, with 1.5X Market penetration (what percent of people in the market buy your product) is another widely used and wildly misleading metric. more units than Tesla.

Metrics 28

Metrics Sports Data Marketing 28

Harvard Business

JULY 27, 2017

.” Today, opportunities for mobile connection are everywhere: BI Intelligence predicts that 75% of all shipped cars will be connected by 2020, and IHS Markit predicts that 130 million smart home devices will be shipped worldwide in 2017. Look for evidence of mobile impacting web or in-store sales — that is a metric that counts.

Strategy 30

Strategy Strategy Strategy& Metrics 30

QEmploy

JULY 16, 2019

A great possibility to travel. It is not unusual that consultants will travel to other countries to work on projects. Marketing and Sales strategy. Product Strategy and Launch. Product Development and Launch. How big will the market for product “X” be? Around the same number is seen in the US.

Consulting 64

Consulting Case Interview Interviews Survey 64

Tom Spencer

JULY 14, 2018

Over the last decade, the money generated by prescription drug companies from sales in the U.S. skyrocketed , growing at average rate of 61%, almost three times faster than increases in sales volumes. His free moments are spent traveling and enjoying sporting events with his wife and daughter. has doubled. R&D Costs.

Pharmaceuticals 79

Pharmaceuticals Government Healthcare Sales 79

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Hinge Research 2017 High Growth Study. They come for the content or the service, like booking air travel. An unresponsive website is useless in 2017.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Selling productized consulting. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take.

Consulting 68

Consulting Advertising Case Interview Conference 68