2017 Finance Marketing Metrics 
Kates Kesler
JULY 2, 2015
Our markets are moving at lightning speed, both the enterprise market as well as the printing and PC market, and we need to be faster, we need to be more nimble, we need to have a cost structure that is appropriate for the competitors that we face in both those businesses,” she told the business press in May, 2015 (CNBC 2015).
Harvard Business
OCTOBER 3, 2018
About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.
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Harvard Business
DECEMBER 8, 2017
You can see vast wind farms along ridgelines, of course, but I use one shorthand metric to gauge progress: how covered are the rooftops? This quick measure of the clean economy is of course superficial, but it’s in the spirit of indicators like the so-called “Waffle House” metric : the U.S. Photo by Andrew Winston.
Harvard Business
OCTOBER 5, 2018
Nonetheless, CareMore’s leaders decided to move ahead and launched a Medicaid care-delivery program in Memphis and Des Moines, serving 8,000 to 10,000 patients in each market. And in Tennessee, we reduced behavioral-health-related readmissions for our Memphis population from 40% in 2016 to 13% in 2017 and 2018.
Harvard Business
DECEMBER 20, 2018
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast.
Harvard Business
DECEMBER 19, 2017
subscribers in 2017, and the industry as a whole has been growing at 200% annually since 2011. went public in June, then saw its stock price fall 70%, making it the worst performing IPO of a major company so far in 2017. Business-to-consumer subscription businesses have attracted more than 11 million U.S.
Harvard Business
AUGUST 21, 2017
It wasn’t until I moved to Paris in 1997 to become Finance Manager for Disney Consumer Products Europe, Middle East, and Africa that I experienced someone setting a non-negotiable boundary for herself. A 2017 survey by Kronos and Future Workplace , reveals that the restructuring of work has resulted in significant burnout.
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