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From meeting-heavy to essential meetings only

Asamby Consulting

Newport, 2016, Deep Work: Rules for Focused Success in a Distracted World) This leaves employees with little control over their workdays - which reduces productivity even further. Not all meetings are bad As we discussed in our post on the media-richness theory , having meetings is not per se a bad thing. Check out our privacy policy.

Meeting 52
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. Without support from leadership, your AI transformation might not succeed. Successful AI adopters have strong executive leadership support for the new technology.

Survey 36
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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Source: Media Post. Two-thirds of B2B marketers rank LinkedIn as the most effective social media platform for their business. Social media has become an integral part of how businesses promote themselves. Source: Margin Media.

B2B 60
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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. From these analytics, Bluecore dynamically builds intelligent, triggered campaigns that can be run across email and social media channels, or can be used to optimize search engine marketing.

Retail 29