Thinking lifetime (don't break the chain)
Seth Godin Blog
APRIL 11, 2014
The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. That means that unhappy news spreads far and fast (and that remarkable products and services need lower ad budgets). The thing is, a customer is never out of warranty, even if his product is.
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