Harvard Business

SEPTEMBER 24, 2018

Innovation is the goal at other campsites, where diverse stakeholders are assembled with specific tasks and equipped with special facilities and methodologies (say, design thinking) to achieve them. User satisfaction surveys consistently rank them as the favorite aspect of corporate coworking. Corporate coworkers seek the same.

Company 37

Company Case Interview ROI Engineering 37

Harvard Business

OCTOBER 1, 2018

But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. Fraud verification via blockchain will also help verify the origin and methodology of marketers. RyanJLane/Getty Images. Blockchain has important implications for marketing and advertising.

Marketing 38

Marketing Advertising Media Video 38

Harvard Business

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. So where does it all go wrong?

Metrics 35

Metrics Data ROI Benchmarking 35