Tom Spencer

JULY 21, 2023

Consulting firms can assist by conducting thorough financial modeling and ROI analysis. With increasing consumer demand for ethically sourced and environmentally responsible products, organizations need to consider the entire lifecycle of their products.

Consulting 78

Consulting Energy Transportation Analysis 78

Tom Spencer

DECEMBER 15, 2018

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Consider some of the impacts branding can have: Provides direction for future product development. Serves as the foundation for marketing communications. Understand the Market.

Healthcare 60

Healthcare ROI Marketing Sports 60

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 34

B2B Education Media B2C 34

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 28

Marketing Bain Advertising Data 28