Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. A New Type of Local Partner.

B2B 35

B2B Education Media B2C 35

Harvard Business

AUGUST 1, 2017

Sales isn’t what you do. Lines like this are still used all too frequently when employees tell their managers that they want to move in a new direction. Managers are under tremendous pressure to generate results. Part of your job will be to manage this uncertainty. You’re not a data scientist.

How To 28

How To Development Metrics Talent 28

Harvard Business

MARCH 21, 2017

Contact management systems, such as Contactually , can help you stay organized, or you can do it on your own with calendar reminders. The best networking takes a long-term approach ; you can be yourself and get to know others authentically because you’re not fixated on making an immediate “sale.”

Meeting 38

Meeting ROI Sports Metrics 38

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? As a result, the brand substantially increased conversion of searches to sales of its cold medication, building greater brand loyalty at the same time. Read the full report to learn more about how leading marketers manage signals, sequence and speed.

Marketing 28

Marketing Bain Advertising Data 28

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82