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Premium Tickets: Perception + Utility = Opportunity

Wakeman Consulting Group: Dave's Blog

I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. This is free and we are going to hit on: The 3 questions your brand management must answer. Sales can take place long before the actual sale happens : You can also lose a renewal or a sale before you even realize it.

Sports 52
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Socialism May Work in Sports but Not in Business

Martinka Consulting

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good restaurateurs know exactly what percentage of sales food costs, labor costs, rent and other key expenses must come in at to make it a profitable venture.

Sports 40
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.

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How to Be an Effective Player-Coach at Work

LSA Global

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work.

How To 45
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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business

Precision made it easy for managers to oversee their employees. Every spot on every line was visible to managers. Every step of the process was measured, and real-time metrics were easily accessible. Metrics emphasized speed. These stats were reviewed by managers every week. This is also true of executives.

Metrics 33
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How to Support Employees’ Learning Goals While Getting Day-to-Day Stuff Done

Harvard Business

Sales isn’t what you do. Lines like this are still used all too frequently when employees tell their managers that they want to move in a new direction. Managers are under tremendous pressure to generate results. Get top-level guidance and metrics. Part of your job will be to manage this uncertainty.

How To 28
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10 Years of Data on Baseball Teams Shows When Pay Transparency Backfires

Harvard Business

Our research , appearing in Strategic Management Journal, shows that if people know how much they make relative to others, and if differences in pay can be clearly tied to how their performance stacks up against coworkers’, harmful effects of differences in compensation can be negated.

Data 29