Marketing Mix Modeling MMM (Part 1 of 3)
Tom Spencer
AUGUST 15, 2020
It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?
Let's personalize your content