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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Powerful metrics with hidden variables

Seth Godin Blog

In that magazine article, what's the methodology for ranking these semi-famous people? Marketers learned a long time ago that people love rankings and daily specials. The best way to boost sales is to put something in a little box on the menu, and, when in doubt, rank things. How does it work?

Metrics 26
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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

What kind of metric do you use to measure that in terms of compensation based on great client work? It’s a very crowded market out there. We also publish a quarterly magazine. We started the magazine. Or “Can you come and speak at my sales meeting?” It’s an ‘eat what you kill’ model. It’s very aggressive.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it.

Sales 37
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Why Companies Should Measure “Share of Growth,” Not Just Market Share

Harvard Business

But many companies have a one-size-fits-all mindset toward metrics, which makes it hard to use that judgment when allocating resources from the top. Again, it comes down to metrics and key performance indicators (KPIs) that don’t properly capture the subtleties of how a business is growing. Consider a few examples.

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Do you Play to Win or to Not Lose?

CaseInterview.com

At the time (and continuing to today), if you were going to build a website to handle up to $1 billion in sales online, you really only had two options. Here’s what I would say to prospective clients (and would train our sales team to do the same): "Mr. In the end, IBM and ATG split the market. But you know what?

System 74
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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business

Previously dominated by the likes of newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before. The majority of the disclosures they provided at the time were standard top-down metrics (e.g., that aggregate sales in the U.S.