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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 224
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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in!

Journal 72
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Social Media Content Strategies: An Interview With Robin Frank.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers. © 2012 Blackbaud, Inc. Online Resources.

Media 82
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

For example, consider Dez Blanchfield , whom I interviewed. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. Bags,” Liang previously collaborated with several foreign handbag makers, including Italy’s Tod’s, where his WeChat promotional posts generated 3.24

B2B 35
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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Published articles are high-level sales tools. Do you wonder how to get the word out about a book you have recently published in addition traditional actions like book reviews and radio interviews?

Journal 40
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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu.

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How Top Salespeople Land Hard-to-Get Meetings

Harvard Business

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?” Do You Really Need to Hold That Meeting? Elizabeth Grace Saunders.

Meeting 28