article thumbnail

Webinar: Crisis Response Strategies for In-House Counsel

Melissa Agnes

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc.

Marketing 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

There is a new strategy gaining momentum: micro-influence. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise.

article thumbnail

Content Success Framework

Chad Barr

There are several key components to achieve such success and here are the top three: First, is your strategy : Which is the definition of how you paint success and create your future. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

article thumbnail

12 Best Small Consulting Firm Websites

Tsavo Neal

Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. For almost two decades Ignition has worked with firms around the world to help them optimize their business strategy and transform their pricing practices. All of our new business comes through our website.

article thumbnail

10 Items to Evaluate Before Investing In Your New Site

Chad Barr

Here are the items to consider and assess: When asked to articulate what your strategy is? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Now that you have identified your strategy, start thinking about your tactics.

article thumbnail

Are all your eggs in one valuation basket?

Rod Burkert

Up to a point, it isn’t a bad strategy. We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. Finally, it’s difficult to come up with better ideas when you spend your weeks repeating the same 1:1 strategies you’ve been using to attract, convert, and deliver.