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What to Say Once You Get a Meeting

The Fearless Marketer

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

Meeting 62
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Transformational Leadership: Changing Culture to Fuel Financial Success

Organizational Talent Consulting

HOW TO READ THIS WHITE PAPER This white paper is divided into five sections. Sections one and two of the white paper provide a contextual understanding of what is meant by organizational culture and modern organizational culture challenges. They are explicitly stated official philosophies about the company.

Culture 52
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Mergers & Acquisitions: The Importance of Creating a Shared Culture

Organizational Talent Consulting

HOW TO READ THIS WHITE PAPER This white paper has five sections. The white paper starts with understanding culture and a summary of the role of culture in organizations. The white paper ends with a discussion of the significant benefits of creating a shared culture and a conclusion.

Culture 52
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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Focus on adding on-the-spot value by asking good questions and focusing more on the people you are meeting vs. establishing your credentials. Bring business cards and eBooks/white papers if you have them.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Focus on adding on-the-spot value by asking good questions and focusing more on the people you are meeting vs. establishing your credentials. Bring business cards and eBooks/white papers if you have them.

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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business

As one of us noted in a previous article , buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on. Other companies have found similar success.

Sales 28
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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.

Journal 40